Every survey of buyers I’ve ever seen ranks price well down the list of priorities, lower than such things as quality, reliability, trustworthiness, location, convenience, etc. — yet the vast majority of advertising focuses first and foremost on price.
Let’s see how Honda’s obsession with metrics is reflected in an effective mission statement — and how superior performance results.
Five winning traits that any organization should strive to emulate.
An organization that admits to its problems and accepts help in addressing them early is bound to get better results.
