The Profitable Magic of Transparency
By Alec Pendleton, Big Ideas for Small Companies, powered by The MPI Group I recently bought a used car for my daughter. I expected it to be unpleasant — because car-shopping, whether new or used, has always been a notoriously one-sided affair, with sellers having much more information than buyers, and rarely disclosing enough to level the playing field. Even in our digital age, with access to CarFax reports, dealer costs, etc., I always feel that there’s something that I don’t know. In short: I rarely walk away from an automotive transaction without feeling that I’ve been somehow swindled [...]
