Getting Out of the Customer Free-Zone: An Interview with John R. Brandt
The CEO of The MPI Group shares practical advice for putting the focus on process. MPI Insight: When companies are looking at making big improvements, innovation tends to take the focus at the expense of process. Why do you think that is? And what’s lost by ignoring process? John: Innovation's fun! Who doesn't want to create something new and exciting and be lauded around the world as the genius who came up with this for the first time ever? (Which is quite rare, by the way.) You're collaborating typically with very smart people, you're thinking about chewy problems — it's [...]
