Project Description
Comic Strips & Books
MPI develops comic strips and comic books that graphically present business challenges, underscoring the importance of specific technologies, services, and solutions. Comics offer unique lead-generation benefits by entertaining as they inform, and are easily shared or linked to other thought leadership deliverables via social media. They can also be translated into multiple languages to reach broader audiences.
For SAP, MPI developed a lead-generation campaign that featured comic book art, incisive business writing, and a colorful group of superheroes—The Excelerators—who transform organizations through the revolutionary application of leading-edge information technology.