Tag Archives: big ideas for small companies Archives - The MPI Group

Low Dollar Lou

Every survey of buyers I’ve ever seen ranks price well down the list of priorities, lower than such things as quality, reliability, trustworthiness, location, convenience, etc. — yet the vast majority of advertising focuses first and foremost on price.

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An organization that admits to its problems and accepts help in addressing them early is bound to get better results.

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About Customer Service

The more profitable business decision every time is to spend the few extra dollars that it takes to provide superior customer service.

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