Associations need to launch new products and services to attract and retain members — and drive revenue — even as pressure increases on association leaders to do more with less.
John Brandt, CEO of MPI Group, explains how data can successfully guide associations through this challenging time in the on-demand webinar, Turning Insights into Impact: How Associations Use Data to Drive Revenue.
“Data is essential because it provides clarity,” Brandt says. “It helps you understand what’s working with members — and what isn’t.”
Naylor Association Solutions hosts the webinar, which also features Bill Rowan, VP of Marketing & Communications at the National Asphalt Pavement Association (NAPA).
Rowan details the “huge” positive impact of data, analysis, and recommendations compiled during a Strategic Communications Survey and Gap Analysis for NAPA conducted by Naylor, including:
- Surfacing new opportunities for in-demand products for members
- Revealing which content members value most — and which content could be phased out
- Validating or further illuminating behavioral and anecdotal data
“Data has become indispensable,” explains host Chad Lloyd, Chief Data Officer for Naylor. “It’s a huge resource for associations, and it’s not just about collecting information. It’s about using that data to understand who your members are, meet their needs, and create strategies that drive results.”
View the on-demand webinar today.
