You and your company have set goals for 2025 — but a month in, it’s already clear that 2025 will be a year like no other. Questions swirl around how tariffs and other trends will affect supply chains, consumers, and markets. Longstanding business relationships and practices continue to evolve.

And generative artificial intelligence (AI) — or at least hope and fear about AI — is everywhere.

But one thing remains constant: Your customers are looking for management and market guidance. The MPI Group can help.

MPI offers research, analysis, content, tools, and thought leadership for consulting, corporate positioning, lead generation, marketing, and sales engagement. We work with clients to sponsor, partner, purchase, or license research on new topics — or as part of our popular longitudinal studies. These include the MPI Manufacturing and Distribution Studies, which we’re conducting again this year. We also are planning research projects on:

  • The value of original business research
  • AI opportunities in supply chain
  • Next-generation energy management
  • The state of customer value

We also have a full slate of bespoke client research across market size and shape studies, benchmarking, management trend analysis, and economic development opportunity assessments. MPI’s proven and proprietary process can help for-profit and not-for profit organizations reach the research targets they need with fast, accurate data collection. In fact, a typical project with 100 to 400 participants can be accomplished in as little as four to six weeks, from kick-off to findings.

 Furthering your goals with original business research

Our clients use original research to support a variety of top- and bottom-line strategies, including:

  • Validating product and service mix: Surveying members, customers, and prospects to identify high-value and low-value offerings, as well as licensing research to support and offer in-demand services, such as advisory and benchmarking.
  • Process improvement and planning: Internal benchmarking to identify gaps and opportunities for internal efficiency and resource planning.
  • Marketing and branding: Strengthening thought leadership, branding, and credibility with fact-based content throughout the sales process, and expanding content discoverability for AI generative engine optimization (GEO).

It’s time to invest in original business research

Fresh, reliable data can help keep your strategies up to date, validate and guide planning, and connect you to customers this year. Contact MPI Group CEO John R. Brandt to find out how we can help you reach your 2025 goals.